Building a Playful Brand World for Children's Yoga
Yoga Kids School
Overview
Yoga Kids School needed a distinctive, child-friendly identity that could make yoga, mindfulness, and emotional learning more engaging for young audiences. The brand also required a flexible content system that could grow across social media, educational materials, and physical products.
Service
Industry
Children's Wellness, Yoga and Education
Location
Switzerland
Year
2026
A complete visual identity was created from the ground up, covering the logo, tagline, typography, colour palette, and brand guidelines. Three original AI-generated characters - Lami, Vama, and Rami - were then developed with individual personalities, chakra-inspired themes, yoga connections, and learning messages.
The character system was extended into coloring-book concepts, stickers, educational visuals, and a reusable social-media framework, turning the project from a single logo into a scalable brand world.
- Brand strategy and visual direction
- Logo and tagline development
- Complete brand-book design
- Typography and colour system
- Three original AI-generated characters
- Character personalities and educational storytelling
- Coloring-book, sticker, and merchandise concepts
- Social-media visual direction and content
- A complete and recognizable children's wellness identity
- A reusable cast of characters for future content and products
- Consistent storytelling across digital and physical applications
- A scalable framework for educational and social content
Explore More
Dive into our latest work, where creativity meets strategy and design transforms ideas into impactful, memorable experiences.
Fyneen Indonesia
Brand Identity | Social Media Design
Isengtech
Platform | SaaS